As part of the D&AD New Blood Awards 2020 I answered the VBAT x Superunion brief to "Brand a bike hire scheme in your city". The goal was to create a name and logo that reflects the scheme's positioning, design a bike wrap and stand, wayfinding and two other touchpoints. My goal was to make it more than just a bike, rather a GO-TO community with an online platform that allows people to connect and share locations of things to do in the city including eco-friendly conveniences such as bottle re-fill stations by the GO-TO bike stands.

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