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YULA is inspired by the Amazon Rainforest, which I was in the middle of when COVID-19 begun. Therefore, instead of focusing on the copy aspect of the campaign, I decided to make it an immersive experience that allows people to feel what it's like to be in the jungle. A feeling that will last. From my experience, listening to the sound of the Amazon Rainforest made it possible to go back in time and feel like I'm back in the middle of the jungle. Especially if I'm meditating, surrounded by nature or laying in a hammock, embracing the lifestyle of the Amazon.
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